How Continual Beauty Saved A Full Day Every Week - and Protected a Critical Revenue Stream with CCPA Compliance
Certifications: CCPA
Client Background
Continual Beauty operates in the health and wellness sector, providing services to a growing consumer base. Their HackerHer app delivers personalized wellness and beauty insights directly to users, handling sensitive personal health data that requires airtight security and compliance standards.
For co-founders, Andre and Latoya Brown, wearing multiple hats was slowing down CCPA certification to unlock a critical revenue stream — and keep the business moving forward.
The Problem
Continual Beauty started the CCPA compliance process on their own and hit a wall fast. They had a GRC platform in place, but the support wasn’t there to actually get the work done.
Their main challenges included:
- Feeling overwhelmed by compliance requirements they didn’t fully understand
- Insufficient hands-on guidance from their existing compliance platform
- Spending significant time on compliance tasks instead of running the business
- Risk of losing access to the health and wellness market entirely without certification
The stakes were clear: no CCPA, no entry into a key revenue stream.
"Continual Beauty’s HackHer app helps menstruating women track feelings and mood, offering a uniquely personalized wellness experience. Because frameworks like CCPA, HIPAA, and SOC II can be confusing, especially around PII/PHI handling, we supported them end-to-end by designing and implementing controls, from policies and SOPs through to technical control implementation.”
- Ashton Chiruka, Cycore
The Solution
Cycore stepped in and took compliance execution off the founders’ plates entirely:
- End-to-End Management: Handled the compliance process so the Continual Beauty team could shift from doing the work to supervising it
- Expert Guidance: Provided the knowledge and support their previous platform couldn’t offer, ensuring they understood requirements without drowning in them
- Responsive Partnership: Delivered consistent communication and warmth throughout the engagement — founders always knew where things stood
The Outcome
- ~8 hours saved per week that founders previously spent compliance tasks manually
- Founders focused less on hands-on compliance execution, moving a supervisory role and freeing up their time to focus on growth
- Preserved a key revenue stream
Client Testimonial
"We began the compliance process and were quickly overwhelmed. We didn’t feel like we fully understood everything, and we didn’t have the level of support required to get it done. Cycore changed that completely. The role we play now is more of a supervisory position — it’s 1,000 times easier than when we were doing it ourselves. As founders, we wear a lot of hats. To be able to put that one down is just… chef’s kiss.”
- Latoya Scott-Brown, Co-Founder and CEO at HackHer
